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< Back to case studies 30 November, 2016

Beacon takes the lead on £100k transformation of Best Western Brook Hotel

Brook Hotel Sq

Located on the outskirts of Norwich, Best Western Brook Hotel called upon Beacon Design Services to facilitate a refurbishment worth over £100,000 of some of the hotel’s bedrooms, as well as the bar and restaurant area. The refurbishment was part of a wider plan to improve footfall at the hotel with a more modern and practical design, ultimately improving profitability.

The brief was for an inexpensive way to refurbish 13 of the hotel’s bedrooms, giving Beacon Design Services a budget of approximately £3,000 per room. The task was to take one of the Beacon Room In A Box interior design schemes and create something bespoke for the business, ensuring the design worked with the existing items that needed to remain in the rooms. The Room In A Box service allows businesses to choose from a range of interior design schemes, all of which have been created to meet the Best Western standards for aesthetics. A full refurbishment of the bar and restaurant area was also required, with a budget of £80,000, to not only improve the overall appearance but also the practical elements of the space such as seating specific to the coach tour groups that the hotel often hosts.

Chris Johnson, Design Services Manager at Beacon, commented: “We split the bedroom refurbishment into two phases of six and seven rooms so we could avoid any major drop in occupancy rates for the client and maintain a healthy cash flow. By using one of Beacon’s Room In A Box design schemes but with some slight alterations, for example removing the upholstered headboards and keeping the existing curtains, the hotel and I knew it would fit Best Western’s standards for aesthetics and could confidently go ahead with the design whilst still retaining the hotel’s individuality. We worked extremely closely with the client and contractor in order to make sure the design not only kept to budget, but also became an attractive space for guests.”

“For the bar and restaurant area, the main challenge was ensuring all of the elements worked within the space and this is something the entire team paid close attention to throughout the project. We started by drawing up two sets of plans to show the client how the space could look, which was followed by various site visits with the contractor to work out exactly how the plans would physically translate into the space. As often is the case, budgets were strict and we focused on finding premium-look items, for a lower cost, such as Panaz Enigma, a premium-feel faux leather fabric with a pattern that appears to be stitched into the surface.”

Gareth Stone, General Manager of The Brook Hotel, added: “The investment in our refurbishment has been a great success and we are already seeing an uplift in sales and footfall at the bar by 20%. The main challenge for us was creating a premium feel with a tight budget, but also ensuring we were making the best use of the space, and this is something that Beacon Design Services was very supportive of throughout."

Brook hotel Case Study Images